How We Do It

How We Do It –
TMO

TMO is our in-house econometric modelling tool that greatly speeds up the analysis process by automating large swathes of the modelling process. From data validation, error checking and transformation to adstock and response curve selection, TMO accelerates the process to deliver results in a fraction of the time it takes to do via more traditional processes.

Analysis at Scale
and Depth

The level of automation present in TMO means that we can analyse large quantities of data in a fraction of the time it would take when using more traditional approaches.

This means that clients no longer have to compromise when it comes to the scale and depth of their models, with TMO easily accommodating analysis across brands, markets and even SKUs simultaneously.

Rigorous Quality
Control

The semi-automated nature of TMO means that the potential for human error within the modelling process is vastly reduced. In line with our ISO 9001 accreditation, we have built in several automated checks and balances throughout the process to ensure that our results are based on robust data and sound modelling practices. Rather than operate as a “black box”, the data visualisation capabilities present in TMO mean that results can be thoroughly interrogated and compared to other, known benchmarks, to ensure they make statistical, as well as intuitive, sense.