How We Do It –
Blueprint
Blueprint is our powerful marketing budget optimisation tool that builds on the outputs generated in TMO.
By It combining the marketing performance data generated in TMO with external data on current client trading and media market buying conditions, the optimum media investment strategy is created. Blueprint determines factors such as optimal spend, channel mix and laydown to achieve your set objectives, ensuring that you get the most out of your marketing budget.
Customisable
Scenarios
Blueprint lets you plan different scenarios by setting different goals, constraints and budget caps. This flexibility helps you make informed decisions on how to invest no matter the goal in terms of short, long term or balanced growth.
Optimisation at
Scale
Aligned with how the analysis is conducted in TMO, Blueprint gives you the flexibility to optimise your media spend at different degrees of granularity. Rather than simply allow for budget optimisation within a single brand, Blueprint allows clients to optimise across markets, brands and even sub-brands so that more macro level investment decisions can be made.
By incorporating other forms of marketing investment beyond the usual media mix, Blueprint allows you to optimise your entire marketing investment portfolio, thereby truly maximising the potential returns from your investment.
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