Who We Are
At Adclaro, we are dedicated to transforming marketing and media planning with innovative and data-driven approaches. Our goal is to empower businesses to make the right marketing investment choices by providing clear, actionable and unbiased insights. With a focus on automation, we ensure our clients stay ahead in a competitive market by delivering insights when they are needed.
Our Company
Originally established as Retail Alchemy in September 2014, Adclaro has evolved into a leading independent marketing analysis agency. Retail Alchemy was founded on a simple ethos: to help marketers make better choices in terms of their marketing mix through simple, actionable insight. As Adclaro, we have developed our offering to go beyond the usual media mix, covering areas as diverse as Price and Promotion, Shopper and even Field Sales investment, so that clients can truly optimise their marketing investments. Our team, comprised of professionals from marketing and media backgrounds, ensure that our data-driven insights are both precise and practical
Why We Are Different
Client-Focused
We work closely with clients to understand their unique business needs, aiming to act as an extension to the internal team so that results are fully embedded within the marketing planning process.
Automated & Efficient
Utilising our own, internally developed modelling and optimisation tools, we are able to deliver fast, accurate insights allowing you to make timely and informed marketing investment decisions.
Quality Assurance
With ISO 9001 Quality Management accreditation, you can be sure that the insights we generate are based on robust, accurate and high quality analysis.
Our ISO 27001 Information Security Management accreditation also ensures that any data you send to us as part of the analysis is safe and secure, giving you complete peace of mind.
Our Ethos
Our ethos is rooted in independence, transparency, and client-centricity. We pride ourselves on offering impartial analysis that is free from political influence, enabling clients to make decisions that will truly benefit their business. We never stand still, striving to help our clients conquer the unique challenges they face by continuously innovating with cutting edge tools and techniques. We believe that every piece of data tells a story, with it being our job to translate that story into simple, actionable insight that helps drive our clients forward.
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